Why is Credo Brands falling/rising?

As of 10-Sep, Credo Brands Marketing Ltd is experiencing a decline in its stock price, currently at 120.65, which reflects a decrease of 5.6 or 4.44%. The stock has underperformed its sector by 1.91% today and has been on a consecutive downward trend for the last two days, accumulating a total loss of 5.96%. It opened with a significant gap down of 3.56% and reached an intraday low of Rs 120.35. Over the past week, the stock has decreased by 3.01%, and year-to-date, it has fallen by 31.12%. Despite the negative price movement, the company shows strong fundamentals, including a high return on capital employed (ROCE) of 17.54% and a low debt-to-EBITDA ratio of 1.31, indicating good management efficiency and the ability to service debt. However, the stock is trading below its moving averages, which may contribute to the negative sentiment. In the broader market context, the Sensex has increased by 1.06% over the past week, contrasting with Credo Brands' decline. While the stock has performed poorly over the past year with a return of -40.06%, it is noteworthy that the company's profits have risen by 16%, suggesting potential for recovery. The PEG ratio of 0.8 indicates that the stock is undervalued compared to its earnings growth, which could attract investors in the long term. However, the recent performance and the overall decline in the retail sector, which has fallen by 2.56%, may be influencing investor sentiment negatively, leading to the current price drop.