Why is Cupid falling/rising?

As of 14-Nov, Cupid Ltd's stock price is rising, currently at Rs 312.85, reflecting an increase of Rs 25.3 or 8.8%. The stock has reached a new 52-week high today and has outperformed its sector by 4.94%. Over the last three days, Cupid has gained 23.58%, contributing to a remarkable year-to-date return of 312.68%. The company has demonstrated strong financial performance, with a net profit growth of 60.59% and positive results in the last two quarters. However, it faces risks such as a high price-to-book ratio and a significant percentage of pledged promoter shares, which could exert downward pressure in adverse market conditions. In the broader market context, Cupid's short-term performance significantly outpaces the benchmark, with a 20.17% return over the past week compared to the Sensex's 1.62%. This stark contrast highlights the stock's strong momentum and investor interest, particularly as it constitutes a substantial portion of its sector. The overall positive sentiment in the Rubber Products sector, which has gained 3.61%, further supports Cupid's upward trajectory. Despite some concerns regarding long-term growth and valuation, the current market dynamics favor Cupid Ltd, contributing to its rising stock price.