Why is Cyber Media Ind falling/rising?

As of 19-Jun, Cyber Media (India) Ltd is experiencing a decline in its stock price, currently at 18.38, reflecting a decrease of 0.96 or 4.96%. The stock has underperformed its sector by 3.85% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 7.5%. Despite showing strong short-term returns of 20.68% over the past week and 27.02% over the past month, the stock has a negative long-term outlook, with a year-to-date decline of 29.31% and a one-year return of -23.73%. The company's negative book value and weak long-term fundamental strength, characterized by poor growth in net sales and operating profit, contribute to the stock's recent movement. Additionally, the company has reported negative results for the last three consecutive quarters, indicating ongoing financial difficulties.
In the broader market context, while Cyber Media's short-term performance has been strong compared to the Sensex, which has seen a slight decline of 0.40% over the past week, the stock's long-term performance has consistently underperformed against the benchmark over the last three years. The company's high debt levels and negative EBITDA further exacerbate its risk profile, making it less attractive to investors. Despite a rise in investor participation, as indicated by a significant increase in delivery volume, the overall negative sentiment surrounding the company's financial health and consistent underperformance against the BSE 500 suggests that the stock's recent decline is likely to continue.