Why is Cyber Media Ind falling/rising?

As of 23-Jun, Cyber Media (India) Ltd is experiencing a decline in its stock price, currently at 16.91, which reflects a decrease of 0.6 or 3.43%. The stock has underperformed its sector by 3.22% today and has been on a consecutive downward trend for the last four days, resulting in a total decline of 14.9% during this period. Over the past week, the stock has dropped by 7.55%, while it has shown a modest increase of 19.08% over the past month. However, the long-term outlook remains concerning, with a negative book value and weak fundamental strength indicated by poor growth rates in net sales and operating profit. The company has reported negative results for the last three consecutive quarters, further contributing to investor apprehension.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has gained 0.12% over the past week and 4.81% year-to-date. This consistent underperformance against the benchmark, along with a high debt-to-equity ratio and negative EBITDA, suggests that investor confidence in Cyber Media is waning. The significant drop in delivery volume, which has decreased by 84.99% against the five-day average, indicates falling investor participation, further exacerbating the stock's decline. Overall, the combination of negative financial indicators and poor recent performance relative to the market contributes to the stock's downward trajectory.