Why is Cyber Media Ind falling/rising?

As of 24-Jun, Cyber Media (India) Ltd is experiencing a decline in its stock price, currently at 16.70, which reflects a decrease of 0.21 or 1.24%. The stock has been underperforming, having fallen consecutively for the last five days, resulting in a significant 15.95% drop over that period. Additionally, the stock's performance today has underperformed its sector by 3.01%. The company has declared negative results for the last three consecutive quarters, with a negative book value and a weak long-term fundamental strength, which has contributed to the stock's recent decline. The falling investor participation, as indicated by an 82.44% drop in delivery volume compared to the five-day average, further exacerbates the situation.
In the broader market context, while the Sensex has gained 0.58% over the past week, Cyber Media's performance has been notably poor, with a year-to-date return of -35.77% compared to the Sensex's 5.01% gain. The stock has consistently underperformed against the benchmark over the last three years, highlighting its struggle to attract investor confidence amidst its negative financial indicators. The company's high debt levels and poor profitability metrics, including a return on capital employed (ROCE) of -13.40%, suggest a challenging environment that is likely influencing investor sentiment and contributing to the stock's downward trajectory.