Why is Cyber Media Ind falling/rising?

As of 10-Jul, Cyber Media (India) Ltd's stock price is currently at 17.00, reflecting a decrease of 0.02, or 0.12%. The stock has underperformed its sector today by 1.01%, and its delivery volume has significantly dropped by 75.66% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has declined by 5.61%, while it has shown a modest increase of 10.46% over the past month. However, the stock has a concerning long-term outlook, with a negative book value and weak fundamental strength, evidenced by negative results for the last three consecutive quarters and a return on capital employed (ROCE) of -13.40%.
In the broader market context, the benchmark Sensex has only slightly decreased by 0.06% over the past week, contrasting with Cyber Media's more significant decline. While the stock has shown a positive return of 522.71% over the past five years, it has underperformed the market significantly in the last year, with a return of -26.82% compared to the Sensex's gain of 4.09%. This underperformance, coupled with high debt levels and negative EBITDA, contributes to the stock's current downward movement, suggesting a lack of confidence among investors in the company's future prospects.