Why is Cyber Media Ind falling/rising?

As of 11-Aug, Cyber Media (India) Ltd is experiencing a decline in its stock price, currently at 16.05, which reflects a decrease of 0.67 or 4.01%. The stock has underperformed its sector by 4.16% today and has been on a downward trend for the last two days, with a total decline of 4.24% during this period. Over the past week, the stock has fallen by 5.64%, and its year-to-date performance shows a significant drop of 38.27%. The company has reported negative results for the last three consecutive quarters, contributing to its weak long-term fundamental strength, characterized by a negative book value and high debt levels. The stock's performance is further impacted by a low return on capital employed and a negative EBITDA, indicating financial instability.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has only declined by 0.51% over the past week and has shown a positive return of 3.15% year-to-date. This stark difference highlights the stock's struggle, as it has significantly underperformed the market, with a one-year return of -42.37% compared to the BSE500's negative return of -1.85%. The falling investor participation, evidenced by a 17.11% drop in delivery volume, further suggests a lack of confidence among investors, contributing to the stock's downward trajectory.