Why is Cyber Media Ind falling/rising?

As of 13-Aug, Cyber Media (India) Ltd is experiencing a price increase, with its current price at 16.81, reflecting a change of 0.13 or 0.78% upward. The stock has shown a positive performance today, outperforming its sector by 1.82%, and has gained consecutively over the last two days, resulting in a total return of 4.74% during this period. However, despite these recent gains, the stock has a negative long-term outlook, characterized by a negative book value and weak fundamental strength, as evidenced by a significant decline in profits over the past year. The company has recently declared positive results after three consecutive negative quarters, which may have contributed to the short-term price increase.
In the broader market context, the stock's short-term return of 2.63% over the past week stands in contrast to the Sensex, which has remained nearly flat with a change of -0.01%. While the stock has shown some resilience in the short term, it has underperformed significantly over the longer term, with a year-to-date decline of 35.35% compared to the Sensex's gain of 3.07%. This underperformance, coupled with high debt levels and a negative EBITDA, indicates that while there may be short-term optimism, the overall market sentiment towards Cyber Media (India) Ltd remains cautious.