Why is Cyber Media Res. falling/rising?

As of 09-Jul, Cyber Media Research & Services Ltd is currently priced at 93.90, showing no change (0.00%). The stock has outperformed its sector by 0.75% today, but it has experienced a significant decline in investor participation, with delivery volume falling by 91.8% compared to the 5-day average. Over the past week, the stock has risen by 15.57%, while it has increased by 10.67% over the past month. However, it has a year-to-date decline of 11.62% and a substantial 45.41% drop over the past year. The stock is trading at a discount compared to its peers, and despite a very attractive valuation with a ROCE of 14.3, its profits have decreased by 43.9% over the past year, indicating underlying weaknesses.
In the broader market context, the Sensex has shown a modest increase of 0.09% over the past week and 1.49% over the past month, contrasting with Cyber Media's stronger short-term performance. However, the stock's long-term fundamentals are concerning, with a -17.95% CAGR growth in operating profits over the last five years and negative results reported for the latest six months, including a 58.96% decline in PAT. This combination of weak long-term performance and declining profitability suggests that while the stock may have short-term gains, the overall outlook remains negative, contributing to its current price stability despite recent fluctuations.