Why is Cyber Media Res. falling/rising?

As of 23-Jul, Cyber Media Research & Services Ltd is experiencing a price increase, currently trading at 82.00, which reflects a rise of 2.0 or 2.5%. Despite this positive movement today, the stock has shown a decline of 8.94% over the past month and a significant drop of 43.45% over the last year. Today's performance indicates that the stock has outperformed its sector by 2.05%, and there has been a notable increase in investor participation, with delivery volume rising by 25% compared to the 5-day average. However, the stock is trading below its moving averages across various time frames, indicating a potential weakness in its overall trend. The company has a very attractive valuation with a return on capital employed (ROCE) of 14.3, but it has also faced challenges, including a 43.9% decline in profits over the past year.
In the broader market context, Cyber Media Research & Services Ltd's short-term return of +1.80% over the past week contrasts sharply with the Sensex, which has only increased by 0.03%. This suggests that while the stock is currently gaining, it has underperformed significantly over longer periods, with a year-to-date decline of 22.82% compared to the Sensex's gain of 6.66%. The stock's long-term fundamentals are weak, evidenced by a -17.95% compound annual growth rate in operating profits over the last five years and negative results reported in March 2025. Overall, while there are some positive indicators in the short term, the long-term outlook remains concerning, contributing to the stock's volatility and recent price movements.