Why is Cyber Media Res. falling/rising?

As of 15-Sep, Cyber Media Research & Services Ltd is experiencing a decline in its stock price, currently at 80.05, reflecting a decrease of 3.45 or 4.13%. The stock has underperformed significantly, with a 1-week return of -0.56% and a 1-month return of -9.65%, while the benchmark Sensex has shown positive returns of +1.20% and +1.78%, respectively. Today's performance indicates that the stock is trading below all key moving averages, and despite a slight increase in delivery volume, it remains liquid enough for trading. The company has a very attractive valuation with a ROCE of 14.3, but its profits have fallen by 34.1%, contributing to the negative sentiment surrounding the stock.
Broader Market Context: The broader market context shows that Cyber Media Research & Services Ltd has not only underperformed the Sensex in the short term but also over the past year, where it generated a return of -28.84% compared to the benchmark's -1.13%. This underperformance is compounded by weak long-term fundamentals, including a -11.82% CAGR growth in operating profits over the last five years and a recent flat performance in earnings. The stock's majority shareholders being non-institutional may also indicate a lack of confidence from institutional investors, further impacting its price negatively.