Why is Dabur India falling/rising?

As of 08-Jul, Dabur India Ltd. is currently priced at 513.90, reflecting an increase of 1.9 (0.37%). The stock has shown a positive trend, gaining 6.34% over the past week and outperforming its sector by 0.7%. It has been on a consecutive gain streak for the last five days, indicating strong momentum. Despite this short-term performance, the stock has underperformed over the longer term, with a decline of 17.55% over the past year. Factors contributing to its recent rise include high management efficiency, indicated by a return on equity (ROE) of 19.54%, and a low debt-to-equity ratio, which suggests financial stability. However, the company faces challenges such as poor long-term growth in net sales and operating profit, alongside negative quarterly results that have raised concerns about its valuation.
In the broader market context, Dabur India has significantly outperformed the Sensex in the short term, with a 6.34% return over the past week compared to a mere 0.02% for the benchmark. However, the stock's year-to-date performance shows a modest gain of 1.19%, while the Sensex has risen by 7.13% during the same period. This inconsistency highlights the stock's struggle to maintain competitive returns over the longer term, particularly as it has consistently underperformed against the benchmark over the last three years. The rising investor participation and liquidity may provide some support for the stock, but the overall negative sentiment from its long-term performance and recent financial results continues to weigh on its outlook.