Why is Dabur India falling/rising?

As of 09-Jul, Dabur India Ltd. is experiencing a price increase, currently at 522.15, reflecting a rise of 8.25 or 1.61%. The stock has shown strong performance recently, gaining 8.03% over the last six days and outperforming its sector by 0.83% today. It is also trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. However, there are concerns regarding falling investor participation, as the delivery volume has decreased by 36.19% compared to the 5-day average. While the company boasts a high management efficiency with a return on equity (ROE) of 19.54% and a low debt-to-equity ratio, it faces challenges such as poor long-term growth rates in net sales and operating profit, alongside negative quarterly results that indicate a decline in profitability.
In the broader market context, Dabur India has outperformed the Sensex in the short term, with a 1-week return of 7.12% compared to the benchmark's 0.15%. However, the stock has consistently underperformed over the longer term, with a 1-year return of -17.11% against the Sensex's 3.96% gain. This underperformance is compounded by a decline in profits over the past year and a high price-to-book value ratio, suggesting that while the stock is currently rising, it faces significant challenges that could impact its future performance.