Why is Dabur India falling/rising?

As of 11-Jul, Dabur India Ltd. is experiencing a rise in its stock price, currently at Rs 531.45, reflecting an increase of 9.1 points or 1.74%. The stock has shown strong performance recently, gaining 9.97% over the last eight days and outperforming its sector by 0.53% today. It has also been trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. However, despite this positive movement, the company has faced challenges, including a decline in net sales growth and operating profit over the past five years, as well as negative quarterly results that indicate a significant drop in profit before tax and profit after tax compared to previous averages. The stock's long-term performance has been underwhelming, with a 15.27% decline over the past year.
In the broader market context, Dabur India has outperformed the Sensex in the short term, with a 7.36% return over the past week compared to a decline of 1.12% for the benchmark. Despite this positive short-term performance, the stock has consistently underperformed against the benchmark over the last three years, which may affect investor sentiment. The company's high institutional holdings and management efficiency, indicated by a return on equity of 19.54%, suggest that it has the potential for better analysis and support from knowledgeable investors. However, the high valuation metrics and recent poor financial results could temper enthusiasm and lead to cautious trading behavior among investors.