Why is Dabur India falling/rising?

As of 17-Jul, Dabur India Ltd. is currently priced at 528.00, reflecting a slight increase of 0.1 (0.02%). The stock has been gaining momentum, having risen 0.3% over the last three days, and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 17.04% against the 5-day average. However, despite these positive indicators, the company has shown poor long-term growth, with net sales and operating profit growing at rates of only 7.62% and 3.54% respectively over the past five years. Furthermore, the stock has underperformed against the benchmark over the last three years, generating a return of -17.69% in the past year, while profits have also fallen by -4.1%.
In the broader market context, Dabur India's short-term return of +1.08% over the past week contrasts with the Sensex, which has declined by -1.12% during the same period. This indicates that the stock is performing relatively well compared to the overall market. However, the company's high valuation, indicated by a Price to Book Value of 8.7, and a declining PAT in the most recent quarter, suggest that while the stock may be experiencing a short-term rise, there are significant underlying challenges that could impact its future performance.