Why is Dabur India falling/rising?

As of 18-Jul, Dabur India Ltd. is currently priced at 522.80, reflecting a decrease of 5.2 points or 0.98%. The stock has underperformed its sector by 0.32% today and has experienced a trend reversal after three consecutive days of gains. Additionally, the stock's delivery volume has fallen significantly, down 31.19% from its 5-day average, indicating a decline in investor participation. Over the past week, Dabur India has seen a return of -1.63%, while its performance over the last month shows a positive return of 11.48%. However, the stock has consistently underperformed against the benchmark over the last three years, with a one-year return of -18.95%. Factors contributing to this decline include poor long-term growth metrics, such as a low annual growth rate in net sales and operating profit, alongside a high price-to-book value that suggests an expensive valuation relative to its peers.
In the broader market context, the Sensex has shown a slight decline of 0.90% over the past week, which indicates that the market sentiment is somewhat negative but not as pronounced as Dabur's recent performance. While the stock has outperformed the benchmark over the last month, its long-term underperformance, particularly over the past year and three years, raises concerns among investors. The high institutional holdings at 28.37% suggest that knowledgeable investors are involved, yet the company's declining profitability and high debt levels may be causing hesitation in the market. Overall, the combination of recent negative performance, declining investor interest, and poor long-term growth prospects are contributing to the stock's current downward movement.