Why is Dabur India falling/rising?

As of 28-Jul, Dabur India Ltd. is experiencing a price increase, currently at Rs 522.05, reflecting a rise of 10.9 points or 2.13%. The stock has outperformed its sector today by 2.02%, reaching an intraday high of Rs 523.75. Over the past week, Dabur India has shown a return of +1.45%, while in the last month, it has increased by +7.53%. The stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong upward trend. Additionally, there has been a rise in investor participation, with a delivery volume increase of 10.31% compared to the 5-day average. However, despite these positive indicators, the company faces challenges such as poor long-term growth and a decline in net sales and operating profit over the past five years.
In the broader market context, Dabur India's recent performance contrasts with the benchmark Sensex, which has declined by -1.59% over the past week and -3.77% over the past month. While Dabur has shown short-term resilience, its long-term performance remains concerning, with a -17.52% return over the past year, significantly underperforming the BSE500 index. The company's high management efficiency and low debt-to-equity ratio are positive factors, but the negative results reported in March 2025, including a substantial drop in profit before tax and profit after tax, raise concerns about its valuation and growth potential. Overall, while the stock is currently rising, its long-term outlook is clouded by inconsistent performance and declining profitability.