Why is Dabur India falling/rising?

As of 30-Jul, Dabur India Ltd. is currently priced at 521.65, reflecting an increase of 1.85 or 0.36%. The stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive short-term trend. However, there has been a decline in investor participation, with delivery volume falling by 9.65% compared to the 5-day average. Over the past week, the stock has gained 1.56%, while it has outperformed the benchmark Sensex, which has decreased by 1.50%. Despite a year-to-date return of 2.72%, the stock has struggled over the past year, showing a decline of 17.66%. Factors such as high management efficiency, a low debt-to-equity ratio, and significant institutional holdings contribute positively to the stock's outlook. However, the company faces challenges, including poor long-term growth rates in net sales and operating profit, as well as negative quarterly results that have led to concerns about its valuation.
In the broader market context, Dabur India has shown a better short-term performance compared to the Sensex, which has declined over the same period. While the stock has managed to rise slightly today, its long-term performance remains a concern, particularly given its consistent underperformance against the benchmark over the last three years. The stock's negative returns over the past year, coupled with falling profits, suggest that while there may be short-term gains, the overall sentiment remains cautious due to the company's financial challenges and market conditions.