Why is Dabur India falling/rising?

As of 01-Aug, Dabur India Ltd. is experiencing a price increase, currently at Rs 533.85, reflecting a rise of 4.3 points or 0.81%. The stock has been gaining momentum, with a consecutive gain over the last three days and a total return of 2.7% during this period. It has also outperformed the benchmark, with a 1-week return of +4.44% compared to the Sensex's -1.06%. Furthermore, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive short-term trend. However, there is a noted decline in investor participation, with delivery volume falling by 18.56% against the 5-day average. Despite high management efficiency and low debt levels, the stock's long-term growth prospects are hindered by poor sales growth and a high valuation relative to its peers.
In the broader market context, while Dabur India has shown positive short-term performance, it has consistently underperformed against the benchmark over the last three years, with a -16.85% return in the past year compared to the Sensex's -1.55%. This underperformance highlights the challenges the company faces in achieving sustainable growth, despite its recent gains. The stock's high institutional holdings suggest that informed investors are backing it, but the overall flat results and declining profits raise concerns about its long-term viability. Thus, while the recent price movement is upward, the underlying fundamentals indicate potential risks that could affect future performance.