Why is Dabur India falling/rising?

As of 18-Aug, Dabur India Ltd. is experiencing a price increase, with its current price at Rs 518.90, reflecting a rise of Rs 17.9 or 3.57%. The stock has outperformed its sector by 0.79% today and reached an intraday high of Rs 530.65, marking a 5.92% increase. It is trading above all its moving averages, indicating positive momentum. Despite a negative return of -15.79% over the past year, the company has shown a modest year-to-date gain of 2.18%. Positive factors contributing to this rise include high management efficiency with a return on equity (ROE) of 19.54%, a low debt-to-equity ratio, and significant institutional holdings at 28.08%. However, concerns about long-term growth persist, as evidenced by flat results in June and a modest annual growth rate in net sales and operating profit over the last five years.
In the broader market context, Dabur India's short-term performance of +1.78% over the past week outpaces the Sensex, which has gained only +0.83% in the same period. While the stock has struggled over the longer term, consistently underperforming against the benchmark over the last three years, the recent uptick in price may reflect a temporary positive sentiment in the FMCG sector, which has gained 2.75%. The increase in delivery volume by 78.53% against the five-day average also suggests rising investor participation, which could be contributing to the stock's current upward movement.