Why is Dabur India falling/rising?

As of 20-Aug, Dabur India Ltd. is experiencing a price increase, currently at Rs 533.45, reflecting a rise of Rs 11.15 or 2.13%. The stock has shown a positive trend, gaining for the last three consecutive days with a total return of 6.48% during this period. It has also outperformed the benchmark Sensex over the past week, with a return of 6.04% compared to the Sensex's 1.64%. Additionally, Dabur India is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong upward momentum. However, it is worth noting that there has been a significant drop in investor participation, with delivery volume falling by 72.54% against the 5-day average. The company benefits from high management efficiency, a low debt-to-equity ratio, and substantial institutional holdings, which contribute positively to its recent stock performance.
In the broader market context, Dabur India's short-term performance is notably stronger than that of the Sensex, which suggests that the stock is gaining traction relative to the overall market. The FMCG sector, in which Dabur operates, has also seen gains of 2.19%, supporting the stock's upward movement. Despite the stock's recent gains, it has underperformed over the longer term, with a 1-year decline of 14.48% compared to the Sensex's modest increase of 1.31%. This indicates that while the stock is currently rising, it has faced challenges in the past year, which investors should consider when evaluating its future potential.