Why is Dabur India falling/rising?

As of 17-Sep, Dabur India Ltd. has a current price of 536.25, reflecting an increase of 1.0, or 0.19%. The stock has shown a mixed performance recently, with a 1-week decline of 2.05%, but a positive 1-month return of 6.98%. Today's trading activity indicates that the stock outperformed its sector by 0.52%, and there has been a notable increase in investor participation, with delivery volume rising by 19.7% compared to the 5-day average. Additionally, the stock is currently trading above its 20-day, 50-day, 100-day, and 200-day moving averages, although it is below the 5-day moving average. The company benefits from high management efficiency, as evidenced by a return on equity (ROE) of 19.54%, a low debt-to-equity ratio, and significant institutional holdings at 28.08%, which suggests strong confidence from knowledgeable investors.
In the broader market context, Dabur India's short-term performance has lagged behind the benchmark Sensex, which has gained 1.56% over the past week. However, the stock has outperformed the benchmark over the past month, indicating some resilience despite recent declines. The overall market sentiment appears to be favorable, as evidenced by the Sensex's positive movement, which contrasts with Dabur's recent struggles. Despite this, the stock's liquidity remains adequate for trading, and the positive factors surrounding management efficiency and institutional support may provide a buffer against further declines.