Why is Dam Capital Advi falling/rising?

As of 25-Jul, Dam Capital Advisors Ltd is experiencing a decline in its stock price, currently at Rs 235.95, which reflects a decrease of Rs 4.35 or 1.81%. The stock has been underperforming recently, having fallen consecutively for the last two days with a total return of -5.47%. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock's performance over the past week shows a decline of 4.53%, while its monthly return is down by 5.60%. The company has reported negative results for the last two consecutive quarters, with a significant drop in net sales of 15.75% and a drastic fall in profit after tax, which has contributed to the stock's downward movement.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has only decreased by 0.36% over the past week. The finance/NBFC sector, in which Dam Capital operates, has also seen a decline of 2.13%. Despite the company's strong long-term fundamentals, including a high return on equity of 39.7% and significant growth in net sales historically, the recent negative financial results and a decrease in institutional investor participation have negatively impacted investor sentiment. The stock's valuation appears expensive, further complicating its appeal in the current market environment.