Why is Dangee Dums falling/rising?

As of 03-Jul, Dangee Dums Ltd's stock price is currently at 5.62, reflecting a decrease of 0.22, or 3.77%. The stock has shown a significant short-term performance, with a 29.49% increase over the past week, although it has underperformed the sector by 3.99% today. Despite higher delivery volumes indicating rising investor participation, the stock's long-term fundamentals remain weak, highlighted by a low Return on Capital Employed (ROCE) of 1.14% and poor debt servicing capabilities. Additionally, the stock has consistently underperformed against the benchmark, with a 26.63% decline over the past year, despite a 36% increase in profits during the same period.
In the broader market context, while the Sensex has gained 3.52% over the past month, Dangee Dums Ltd has only increased by 17.82%, indicating a lag in performance relative to the market. The stock's long-term trajectory is concerning, with a 76.49% decline over the past three years compared to a 61.28% rise in the benchmark. This consistent underperformance, combined with high valuation metrics and weak growth indicators, suggests that the stock is facing significant challenges, contributing to its current downward price movement.