Why is Dangee Dums falling/rising?

As of 28-Jul, Dangee Dums Ltd is experiencing a decline in its stock price, currently at 4.64, which reflects a decrease of 0.19 or 3.93%. The stock has underperformed its sector today by 4.04%, and it is trading below all its moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Over the past week, the stock has dropped by 6.83%, while it has shown a modest gain of 5.22% over the past month. However, the stock has significantly underperformed over the longer term, with a year-to-date return of -37.63% and a staggering decline of 81.20% over the past three years. Despite a rise in profits by 36% over the past year, the stock's weak long-term fundamentals, including a low Return on Capital Employed (ROCE) of 1.14% and poor sales growth, contribute to its negative performance.
In the broader market context, the BSE Small Cap index has fallen by 1.31%, indicating a challenging environment for small-cap stocks. While Dangee Dums has outperformed the benchmark in the short term with a 5.22% gain over the past month compared to the Sensex's -3.73%, its long-term performance remains concerning, with a consistent underperformance against the benchmark over the last three years. The stock's ability to service its debt is also weak, further exacerbating investor concerns. Overall, the combination of poor long-term growth prospects, weak fundamentals, and recent underperformance against the sector contributes to the stock's downward trajectory.