Why is Dangee Dums falling/rising?

As of 29-Jul, Dangee Dums Ltd is experiencing a slight decline in its stock price, currently at 4.63, reflecting a change of -0.01, or -0.22%. The stock has underperformed in the short term, with a 1-week return of -4.93%, although it has shown some recovery over the past month with a return of +4.99%. Despite this recent uptick, the stock is trading below all its moving averages, indicating a bearish trend. The company has a return on capital employed (ROCE) of 5.1, suggesting fair valuation, but it is trading at a discount compared to its peers. While profits have increased by 36% over the past year, the stock has still generated a return of -37.26%, reflecting significant underperformance against the benchmark.
In the broader market context, the BSE Small Cap index has gained by 1.1%, indicating a positive trend in the sector, yet Dangee Dums has consistently underperformed against the benchmark over the last three years, with a YTD return of -37.77% compared to the Sensex's +4.97%. This persistent underperformance, combined with weak long-term fundamentals such as a poor EBIT to Interest ratio and slow net sales growth, contributes to the stock's negative sentiment in the market. Overall, while there are some positive indicators, the stock's long-term outlook remains weak, leading to its current decline.