Why is Dangee Dums falling/rising?

As of 30-Jul, Dangee Dums Ltd is experiencing a decline in its stock price, currently at 4.57, which represents a decrease of 0.06 or 1.3%. The stock has underperformed its sector by 1.58% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has dropped by 5.77%, and in the last month, it has fallen by 13.61%. Despite a profit increase of 36% over the past year, the stock has generated a return of -37.40%, indicating significant underperformance compared to its peers and the broader market. The company's weak long-term fundamental strength, highlighted by a low average Return on Capital Employed (ROCE) of 1.14% and a poor EBIT to Interest ratio, further contributes to the negative sentiment surrounding the stock.
In the broader market context, Dangee Dums has consistently underperformed against the benchmark, with a 1-year return of -37.40% compared to a slight decline of 0.01% for the BSE500. This trend of underperformance has persisted over the last three years, where the stock has not only lagged behind the benchmark but also shown weak growth in net sales at an annual rate of 9.32% over the past five years. The company's current valuation appears to be at a discount compared to its peers, yet the persistent negative returns and weak financial indicators suggest that investor confidence remains low, contributing to the stock's downward movement.