Why is DCM Financial falling/rising?

As of 16-Jul, DCM Financial Services Ltd is experiencing a decline in its stock price, currently at 6.23, which reflects a decrease of 0.32 or 4.89%. The stock has underperformed its sector by 4.66% today and has been on a consecutive downward trend for the last three days, resulting in a total drop of 10.49% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The company's financial health is concerning, as it has a negative book value and weak long-term fundamentals, with net sales growth stagnating at 0% and a significant operating profit decline of 32.51%. Recent quarterly results have also shown the lowest figures for PBDIT, PBT, and EPS, further contributing to investor pessimism.
In the broader market context, DCM Financial's short-term performance has been notably worse than the benchmark, with a 1-week return of -2.66% compared to the Sensex's -1.08%. Over the past month, the stock has declined by 7.15%, while the Sensex has increased by 1.02%. This stark contrast highlights the stock's struggles relative to the overall market. Furthermore, a significant drop in delivery volume, which has decreased by 97% against the 5-day average, suggests a lack of investor interest and confidence in the stock, reinforcing its current downward trajectory.