Why is DCM Financial falling/rising?

As of 21-Jul, DCM Financial Services Ltd is experiencing a decline in its stock price, currently at 6.31, which reflects a decrease of 0.05 or 0.79%. The stock has underperformed its sector by 1.65% today and has fallen after two consecutive days of gains. Notably, the stock's performance over the past week shows a decline of 4.39%, and it has also underperformed the benchmark Sensex, which only decreased by 0.06%. The stock's liquidity is concerning, as evidenced by a significant drop in delivery volume, which fell by 99.84% against the 5-day average. Additionally, the company faces challenges with a negative book value and weak long-term fundamentals, as indicated by stagnant net sales growth and a substantial decline in operating profit.
In the broader market context, DCM Financial's year-to-date performance shows a significant decline of 19.52%, contrasting sharply with the Sensex's increase of 5.20%. This stark difference highlights the stock's struggles relative to the overall market. The company's negative EBITDA and poor earnings performance, with a reported lowest EPS of -0.37, further contribute to investor concerns. As a result, the stock's recent movements reflect a combination of weak financial fundamentals and declining investor participation, leading to a bearish outlook in comparison to the broader market trends.