Why is DCM Financial falling/rising?

As of 23-Jul, DCM Financial Services Ltd is experiencing a decline in its stock price, currently at 6.37, which reflects a decrease of 0.26 or 3.92%. The stock has underperformed its sector by 4.46% today, despite showing higher performance than its 5-day and 100-day moving averages. However, it is below its 20-day, 50-day, and 200-day moving averages. Over the past week, the stock has gained 2.25%, but it has a negative year-to-date return of 18.75%. The company has a negative book value and weak long-term fundamental strength, with net sales growth at 0% and a significant decline in operating profit by 32.51%. Additionally, the stock's profits have fallen by 23% over the past year, contributing to its current downward trend.
In the broader market context, the Sensex has shown a modest gain of 0.11% over the past week, contrasting with DCM Financial's recent performance. While the stock has outperformed the BSE500 in the long term, it is currently facing challenges that have led to its decline. The stock's liquidity appears adequate for trading, with a significant increase in delivery volume, indicating rising investor participation. However, the company's flat results and negative EBITDA position it as a risky investment, which may be influencing investor sentiment and contributing to the stock's recent price drop.