Why is DCM Financial falling/rising?

As of 29-Jul, DCM Financial Services Ltd is currently priced at 5.87, reflecting a decline of 0.25 or 4.08%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 10.93% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The delivery volume has also decreased significantly, falling by 75.96% compared to the 5-day average, suggesting a lack of investor interest. The company is facing challenges with a negative book value and weak long-term fundamentals, as evidenced by stagnant net sales growth and a substantial decline in operating profit.
In the broader market context, DCM Financial's short-term performance has been notably poor, with a 1-week return of -11.46%, compared to a minor decline of only 1.03% in the Sensex. Over the past month, the stock has dropped 14.56%, while the benchmark has decreased by 3.24%. This stark contrast highlights the stock's struggles relative to the market. Furthermore, the company's negative EBITDA and declining profits over the past year, despite a slight positive return, indicate significant underlying issues that are contributing to its current price decline.