Why is DCM Financial falling/rising?

As of 13-Aug, DCM Financial Services Ltd is currently priced at 5.70, reflecting a decrease of 0.01 (-0.18%). The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 7.32% during this period. Additionally, the stock has shown significant underperformance over the past week and month, with returns of -3.39% and -18.10%, respectively. The company is trading below all its moving averages, indicating a bearish trend. Furthermore, despite a rise in delivery volume by 35.02%, the stock's fundamentals are concerning, with a negative book value and weak long-term growth, as evidenced by stagnant net sales and a 40% drop in profits over the past year.
In the broader market context, DCM Financial's performance contrasts sharply with the Sensex, which has remained relatively stable with a slight decline of only 0.01% over the past week. While the stock has generated a negative return of -5.79% over the past year, the benchmark has seen a positive return of 2.01%. This stark difference highlights the stock's struggles in a market that is otherwise showing resilience. The company's weak fundamentals and negative EBITDA further contribute to its risk profile, making it a strong sell in the current market environment.