Why is DCM Financial falling/rising?

As of 24-Sep, DCM Financial Services Ltd is experiencing a decline in its stock price, currently at 5.70, reflecting a decrease of 0.05 or 0.87%. The stock has underperformed its sector by 0.78% today and has been on a downward trend, falling for the last two days with a total return of -4.04% over the past week. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The company has a negative book value and weak long-term fundamental strength, with net sales and operating profit showing no growth. Furthermore, the stock has generated a return of -32.78% over the past year, while profits have decreased by 40%, indicating a concerning financial situation.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has underperformed the Sensex, which has gained 0.50% over the past month. While DCM Financial's delivery volume has increased by 59.57% against its 5-day average, suggesting some rising investor participation, the overall sentiment remains negative due to the company's poor long-term growth prospects and risky trading conditions compared to historical valuations. The stock's significant decline over the past three years, where it has fallen by 49.78%, further emphasizes its struggles in both the short and long term.