Why is Deccan Cements falling/rising?

As of 24-Jul, Deccan Cements Ltd. is experiencing a decline in its stock price, currently at 1,055.25, which reflects a decrease of 20.45 points or 1.9%. The stock has underperformed its sector by 1.55% today and has seen a trend reversal after two consecutive days of gains. It touched an intraday low of Rs 1040, marking a decrease of 3.32%. Despite a strong performance over the past year with a return of 60.51%, the company's profits have significantly fallen by 84.2%, and its net sales have declined at an annual rate of -1.06%. The stock is trading at a discount compared to its peers, but the negative results over the last four quarters and a substantial drop in investor participation, with delivery volume falling by 78.83%, contribute to the current downward trend.
In the broader market context, Deccan Cements has outperformed the benchmark Sensex over various periods, including a 28.85% increase over the past month compared to a mere 0.16% for the index. However, the recent decline in stock price amidst falling profits and weak sales growth indicates a lack of confidence among investors, which may be reflected in the low domestic mutual fund holdings of only 0.14%. This suggests that despite the stock's historical performance, concerns about long-term growth and profitability are influencing its current price movement negatively.