Why is Den Networks falling/rising?

As of 21-Jul, Den Networks Ltd's stock price is currently at Rs 39.64, reflecting a decrease of Rs 1.0, or 2.46%. The stock has been on a downward trend, having fallen for the last three consecutive days, resulting in a total decline of 4.14% during this period. Additionally, the stock's performance over the past week shows a modest gain of 1.17%, but it has significantly underperformed over the past year with a decline of 24.13%. Factors contributing to this decline include a low Return on Equity (ROE) of 6.49%, indicating poor management efficiency and profitability, alongside a negative growth rate in net sales of -4.83% over the last five years. Furthermore, the stock's delivery volume has decreased by 70.02% compared to its five-day average, suggesting falling investor participation.
In the broader market context, while the Sensex has shown a slight decline of 0.06% over the past week, Den Networks has managed a positive return of 1.17% in the same timeframe, although this is overshadowed by its substantial year-to-date decline of 9.33% compared to the Sensex's gain of 5.20%. The stock's long-term performance has been poor, with a significant drop of 63.83% over the last five years, contrasting sharply with the Sensex's increase of 116.71%. The lack of investment from domestic mutual funds, holding only 0% of the company, further indicates a lack of confidence in the stock's future performance, contributing to its current downward trajectory.