Why is Den Networks falling/rising?

As of 22-Jul, Den Networks Ltd is experiencing a decline in its stock price, currently at 39.16, which reflects a decrease of 0.48 or 1.21%. The stock has been on a downward trend, losing value for the last four consecutive days, resulting in a total decline of 5.3% during this period. In terms of performance relative to benchmarks, the stock has underperformed significantly over the past year, with a return of -24.40%, while the Sensex has gained 2.09%. Despite a fair valuation compared to peers, the company has shown poor management efficiency with a low return on equity (ROE) of 6.49%, and its net sales have decreased at an annual rate of -4.83% over the last five years, contributing to investor concerns.
In the broader market context, the stock's short-term performance is slightly better than the benchmark, as it has declined by only 0.13% over the past week compared to the Sensex's drop of 0.47%. However, the overall sentiment remains negative, as the stock has significantly underperformed the market over the past year and has seen a notable decrease in investor participation, with delivery volume falling by 42.5% against the five-day average. The lack of domestic mutual fund investment, which stands at 0%, further indicates a lack of confidence in the company's prospects, suggesting that investors may be cautious about the stock's future performance.