Why is Diana Tea Co falling/rising?

As of 17-Sep, Diana Tea Company Ltd's stock price is currently at 32.50, reflecting a decrease of 0.5, or 1.52%. The stock has recently underperformed its sector by 4.92% and has experienced a trend reversal, falling after three consecutive days of gains. Despite a positive performance over the past week and month, with returns of 4.00% and 5.11% respectively, the stock has shown a significant year-to-date decline of 15.58%. Positive factors include substantial growth in profit before tax and net sales, indicating some operational strength; however, the company faces challenges with weak long-term fundamental strength, a negative EBITDA, and a poor ability to service its debt, which may be contributing to the current price decline.
In the broader market context, while the tea/coffee sector has gained by 3.4%, Diana Tea Company has consistently underperformed against the benchmark, generating negative returns over the past year and the last three years. The stock's short-term performance contrasts with the Sensex's 1-week and 1-month returns of 1.56% and 2.60%, respectively, highlighting the stock's struggle to keep pace with market trends. The rising investor participation, indicated by a significant increase in delivery volume, may suggest some interest, but the overall negative sentiment surrounding the company's long-term profitability and operational challenges continues to weigh on its stock price.