Why is Digicontent falling/rising?

As of 14-Jul, Digicontent Ltd's stock price is currently at 43.10, reflecting a decrease of 0.4 or 0.92%. The stock has been on a downward trend, having fallen consecutively for the last three days, resulting in a total decline of 6.18% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish sentiment. Despite having reported positive results for the last five consecutive quarters and a high return on capital employed (ROCE) of 38.97%, the stock's performance has been negatively impacted by a significant drop in investor participation, with delivery volume plummeting by 99.25% compared to the 5-day average. Furthermore, the company has shown poor long-term growth with net sales increasing at an annual rate of only 11.32% over the past five years, contributing to a cautious outlook among investors.
In the broader market context, Digicontent's short-term performance has been notably poor, with a 10.19% decline over the past week, compared to a modest 1.42% drop in the Sensex. While the stock has outperformed the benchmark in the long term, generating an 18.73% return over the last year, the recent downturn contrasts sharply with the overall market trend. The Sensex has shown a positive return of 5.27% year-to-date, highlighting the stock's struggle to maintain investor confidence amidst broader market stability. This combination of declining short-term performance, reduced investor participation, and concerns over long-term growth prospects has led to the current downward movement in Digicontent's stock price.