Why is Digicontent falling/rising?

As of 31-Jul, Digicontent Ltd's stock price is currently at Rs 38.29, reflecting a decline of Rs 2.01 or 4.99%. The stock opened with a loss today, underperforming its sector by 3%, and has consistently traded at this price without any range. It has also touched an intraday low of Rs 38.29. Over the past week, the stock has seen a significant drop of 18.10%, and its year-to-date performance shows a decline of 36.26%, contrasting with a positive return of 13.79% over the past year. Despite the recent downturn, the company demonstrates high management efficiency with a return on capital employed (ROCE) of 38.97%, and the majority of shareholders are promoters, indicating strong internal support.
In the broader market context, the Sensex has only decreased by 1.22% over the past week and 3.00% over the past month, suggesting that Digicontent's short-term performance is significantly worse than the benchmark. The printing and stationery sector has also seen a decline of 2.45%, contributing to the stock's struggles. However, it is noteworthy that the stock has outperformed the broader market over the past year, even as it faces challenges in the short term. The rising investor participation, indicated by a 36.86% increase in delivery volume, may provide some support, but the overall negative sentiment and underperformance against benchmarks are key factors in the stock's current decline.