Why is Digicontent falling/rising?

As of 01-Aug, Digicontent Ltd is currently priced at 37.99, reflecting a decrease of 0.3, or 0.78%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 5.73%. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, investor participation has decreased significantly, with delivery volume dropping by 91.16% compared to the 5-day average. Despite these challenges, the company has demonstrated high management efficiency with a return on capital employed (ROCE) of 38.97%, and it has outperformed the broader market over the past year with a return of 16.89% compared to the BSE500's negative return of -4.13%.
In the broader market context, Digicontent's short-term performance has been notably poor, with a 1-week decline of 13.19% compared to the Sensex's modest drop of 1.06%. This stark contrast highlights the stock's struggles relative to the market. While the company has shown strong long-term performance, evidenced by a 3-year return of 157.56% and a 5-year return of 570.02%, the recent downturn suggests that current market conditions and investor sentiment are weighing heavily on its stock price.