Why is Digicontent falling/rising?

As of 19-Sep, Digicontent Ltd's stock price is currently at Rs 35.96, reflecting a decrease of Rs 2.04 or 5.37%. The stock has underperformed its sector by 5% today and has experienced a trend reversal after two consecutive days of gains. It opened with a loss of 3.18% and reached an intraday low of Rs 35.96. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The delivery volume has also decreased by 8.58% compared to the 5-day average, suggesting falling investor participation. There are no positive or negative factors available to provide further context on the stock's recent movement.
In the broader market context, Digicontent's short-term performance has been notably poor, with a 1-week return of -2.42% compared to a positive return of +0.88% for the Sensex. Over the past month, the stock has declined by 6.11%, while the benchmark has risen by 1.20%. Year-to-date, Digicontent has seen a significant drop of 40.14%, contrasting sharply with the Sensex's gain of 5.74%. This underperformance relative to the benchmark indicates that the stock is struggling in the current market environment, contributing to its declining price.