Why is Digicontent falling/rising?

As of 24-Sep, Digicontent Ltd is experiencing a slight increase in its stock price, currently at 35.89, with a change of 0.01, representing a 0.03% rise. Despite this minor uptick today, the stock has shown a significant decline over the past month, down 10.23%, and a year-to-date drop of 40.25%. The stock is trading below its moving averages across various time frames, indicating a bearish trend. However, there has been a notable increase in investor participation, with delivery volume rising by 77.92% compared to the 5-day average. The company also boasts high management efficiency, reflected in a return on capital employed (ROCE) of 38.97%, which may provide some support for the stock's valuation.
In the broader market context, Digicontent's recent performance contrasts sharply with the Sensex, which has gained 0.50% over the past month. The stock has underperformed the benchmark significantly, with a 1-week decline of 5.05% compared to the Sensex's 1.18% drop. This suggests that while the stock is currently experiencing a slight rise, it is still facing challenges in the market, particularly in the context of its longer-term performance, where it has fallen considerably year-to-date. The overall market sentiment appears to be cautious, as reflected in the stock's underperformance relative to the benchmark.