Why is Digicontent falling/rising?

As of 20-Oct, Digicontent Ltd is experiencing a decline in its stock price, currently at Rs. 32.69, which represents a decrease of 1.29 (-3.8%). The stock has hit a new 52-week low of Rs. 32.42 today and has underperformed its sector by 5.42%. It has been on a downward trend for the last three days, with a total decline of 5.82% during this period. Additionally, the stock is trading below all its moving averages, indicating a bearish trend. The stock's performance over the past week shows a significant decline of 6.47%, and it has fallen 9.14% over the past month, while year-to-date returns are down 45.58%. Despite high management efficiency indicated by a return on capital employed (ROCE) of 38.97%, the falling investor participation, with a delivery volume drop of 58.4%, suggests a lack of confidence among investors.
Broader market context shows that while Digicontent Ltd is struggling, the benchmark Sensex has gained 2.47% over the past week and 2.10% over the past month, indicating a stark contrast in performance. The broader market's positive movement highlights the underperformance of Digicontent, which has not only lagged behind the benchmark but also faced significant losses compared to the overall market trends. This disparity emphasizes the challenges faced by Digicontent in attracting investor interest and maintaining its stock price amidst a generally favorable market environment.