Why is Digidrive Dist. falling/rising?

As of 30-September, Digidrive Distributors Ltd is experiencing a decline in its stock price, currently at Rs 29.27, reflecting a decrease of Rs 1.04 or 3.43%. The stock has been on a downward trend, having fallen consecutively for the last six days, resulting in a total decline of 11.33% during this period. Today's performance shows that it underperformed its sector by 2.84%, with a day's high of Rs 31.2 and a low of Rs 29.2. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 49.33% compared to the 5-day average. The company's financials reveal a low return on equity of 2.34%, a negative profit after tax, and the lowest net sales recorded, all contributing to the stock's poor performance.
In the broader market context, Digidrive Distributors Ltd has underperformed relative to the Sensex, with a 1-week return of -9.94% compared to the benchmark's -2.23%. Over the past year, the stock has declined by 40.02%, while the Sensex has only fallen by 4.78%. This stark contrast highlights the company's struggles in both short-term and long-term performance, further exacerbated by its low profitability and management efficiency. The overall market sentiment appears to be unfavorable for Digidrive, as evidenced by its significant underperformance against broader market indices.