Why is Diligent Media falling/rising?

As of 25-Jul, Diligent Media Corporation Ltd's stock price is currently at 4.76, reflecting a decrease of 0.15, or 3.05%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 4.03%. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, the delivery volume has significantly decreased by 55.99% compared to the 5-day average, suggesting a lack of investor interest. Despite reporting strong growth in net sales and profits, the company has a negative book value and high debt levels, which contribute to its weak long-term fundamental strength and risk profile.
In the broader market context, Diligent Media's short-term performance has been notably poor, with a 1-week return of -4.42%, compared to the Sensex's slight decline of only 0.36%. Over the past month, the stock has also underperformed the benchmark, declining by 5.56% while the Sensex fell by just 1.56%. This underperformance is compounded by the company's negative book value and high debt-to-equity ratio, which make it a risky investment compared to its historical valuations. Overall, the combination of declining stock performance, poor investor participation, and fundamental weaknesses has led to the stock's current downward movement.