Why is Diligent Media falling/rising?

As of 14-Aug, Diligent Media Corporation Ltd is experiencing a decline in its stock price, currently at 4.76, which represents a decrease of 0.23 or 4.61%. The stock has underperformed its sector by 2.67% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a significant drop of 12.98%, and its year-to-date performance shows a decline of 25.39%. Additionally, the company has reported a negative book value and a weak long-term fundamental strength, with net sales growing at a mere 56.57% over the last five years and a concerning debt-to-equity ratio. The latest quarterly results indicate a substantial fall in profit after tax, which has further contributed to the stock's downward movement.
In the broader market context, the Sensex has remained relatively stable, with only a slight decline of 0.03% over the past week. Diligent Media's performance has starkly contrasted with this benchmark, as it has underperformed the market significantly over the past year, with a return of -40.05% compared to the BSE500's negative return of -0.57%. This disparity highlights the company's struggles, particularly in light of its flat results and negative EBITDA, which have made it a risky investment. The falling investor participation, evidenced by a 92.83% drop in delivery volume, further underscores the lack of confidence in the stock, contributing to its ongoing decline.