Why is Diligent Media falling/rising?

As of 18-Aug, Diligent Media Corporation Ltd is experiencing a decline in its stock price, currently at 4.72, which represents a decrease of 0.04 or 0.84%. The stock has underperformed its sector by 1.59% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 5.41% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The company has a negative book value and weak long-term fundamental strength, with net sales growing at an annual rate of only 56.57% and operating profit stagnant at 0% over the last five years. The recent quarterly results show a significant decline in profit after tax, falling by 177.1%, and the stock is considered risky due to negative EBITDA.
In the broader market context, Diligent Media's performance has been notably poor compared to the benchmark, with a year-to-date return of -26.02% against a positive return of 4.01% for the Sensex. Over the past year, while the broader market has seen a slight decline of 1.14%, Diligent Media's stock has plummeted by 39.41%, indicating a substantial underperformance. This stark contrast highlights the challenges faced by the company, including high debt levels and a lack of investor confidence, as evidenced by a significant drop in delivery volume, which has decreased by 85.02% against the 5-day average.