Why is Diligent Media falling/rising?

As of 29-Aug, Diligent Media Corporation Ltd is experiencing a decline in its stock price, currently at 4.51, reflecting a decrease of 0.24 or 5.05%. The stock has underperformed its sector today by 5.36% and has been on a downward trend for the last two days, accumulating a total loss of 5.25% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The company's performance over the past week shows a decline of 3.84%, and over the past month, it has decreased by 5.05%. The financial health of the company is concerning, with a negative book value and a weak long-term fundamental strength, as evidenced by a significant drop in profit after tax and earnings per share.
In the broader market context, Diligent Media's recent performance contrasts with the benchmark, as the Sensex has only declined by 1.84% over the past week and 1.88% over the past month. This indicates that the stock is not only underperforming relative to the market but also facing challenges in attracting investor participation, with a notable drop in delivery volume. The company's high debt levels and poor long-term growth prospects further exacerbate its risk profile, contributing to the stock's negative trajectory. Overall, the combination of weak financial results, declining investor interest, and underperformance against market benchmarks suggests a challenging environment for Diligent Media.