Why is Diligent Media falling/rising?

As of 03-Sep, Diligent Media Corporation Ltd is experiencing a price increase, currently at 4.70, with a change of 0.05, representing a rise of 1.08%. The stock has shown a positive trend recently, gaining for the last three days and achieving a total return of 4.21% during this period. Additionally, it has outperformed its sector by 1.21%. However, despite these short-term gains, the company faces significant challenges, including a negative book value and a weak long-term fundamental strength, characterized by stagnant operating profit and high debt levels. The recent quarterly results also indicate a substantial decline in profit after tax, further complicating the stock's outlook.
In the broader market context, Diligent Media's short-term performance contrasts with the benchmark, as it has declined by 1.26% over the past week while the Sensex has only decreased by 0.27%. Over the past month, however, the stock has outperformed the benchmark, gaining 7.31% compared to a negligible change in the Sensex. Despite these recent positive movements, the stock's long-term performance remains concerning, with a year-to-date decline of 26.33% and underperformance against the BSE500 over multiple time frames. This mixed performance highlights the volatility and risks associated with investing in Diligent Media, as it navigates through both short-term gains and long-term challenges.