Why is Diligent Media falling/rising?

As of 16-Sep, Diligent Media Corporation Ltd is experiencing a decline in its stock price, currently at 4.80, which represents a decrease of 0.1 or 2.04%. The stock has underperformed its sector by 2.92% today and has been on a consecutive downward trend for the last four days, accumulating a total drop of 8.05%. In terms of returns, the stock has shown a 4.35% increase over the past week, but it has significantly underperformed over the longer term, with a year-to-date decline of 24.76% and a one-year drop of 20.53%. The company is facing challenges such as a negative book value, high debt levels, and poor long-term growth, which contribute to its weak fundamental strength. Additionally, the latest quarterly results indicate a significant fall in profit after tax and earnings per share, further impacting investor confidence.
In the broader market context, while the Sensex has gained 1.58% over the past week, Diligent Media's short-term performance contrasts sharply with this benchmark, highlighting its struggles. The stock's liquidity appears adequate, but a notable decline in delivery volume suggests waning investor interest. The company's negative EBITDA and poor performance relative to both the BSE500 and its historical valuations indicate a challenging environment for the stock, reinforcing the perception of it being a risky investment. Overall, the combination of negative financial indicators and underperformance against market benchmarks is contributing to the stock's current decline.